Tuesday, April 17, 2007

The Gap is Haute

While walking down 42nd, coming from my accountant’s office, I stumbled upon a haute limited edition line at The Gap. Now, we know they mass-produce the hell out of everything, but the banner in the window had Vogue across the top and gorgeous models wearing these hot white shirts and glamorous long skirts. Me and about 10 other women were intrigued and bum-rushed the store. They had only been open for 5 minutes or so, but the clothes were flying off the racks.

Apparently, Gap partnered with CFDA and Vogue on a nation wide contest to flip the average white shirt. The CFDA/Vogue Fashion Fund was established to help emerging American designers establish themselves in the business. Three finalists were chosen from the Gap produced nation wide contest. The winner received $200,000 and the two runners-up got $50,000. In addition, all receive mentoring from a panel of industry professionals whose expertise is tailored to each designer’s tastes and goals.

I bought two white poplin shirts. The first is a button front, elbow length puff sleeve blouse with a two ruffles along the waist. One ruffle positioned up and the other facing down and has a cute eyelet detail just above the ruffle. At the neck is an optional tie close that can be removed allowing the shirt to be simply buttoned close. It is by Asian male designer, Thakoon.

The winner of the competition, female designers Rodarte, designed the second shirt. Theirs an A-line tank with bows along the deep scoop neckline. It has empire seaming and a Picot trim at the bottom. Both are charming indeed. The other finalist was Asian female Doo.Ri. Her designs were a bit more simple and plain, but very appealing. I wanted to get more, but I just couldn’t go buying up the store. Not quite a big-willy just yet.

You can check your local Gap, but I believe they are only in New York… and only in Manhattan at that.

Until next time…
Be Seen at the Top!


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